Email Master Class
for Prospecting
21%
Reps LOSE 21% of their day crafting emails = 60 DAYS A YEAR!
But reps "feel good" because it "looks like" activity.
Increase Email Engagement
The Key To Prospects
The days of features and benefits are long gone, as buyers are not able to differentiate offerings. The most valuable asset reps have is their institutional knowledge. Your reps know things that would be wildly valuable to the buyer. THIS is how you start a sales process.
Subject Line Secrets
Subject lines are the most overlooked part of email prospecting. On average, sales reps will spend 21% of their day crafting an email with little to no thought about the subject line. In this training reps will learn the strategies behind email, they will have 25+ word ideas and example.
Email Body Formula
The purpose of a prospecting email is to get a meeting. Most emails pitch why you can help, how your product is better and because of that the buyer hits the delete key. There is a formula that is simple and allows buyers to want to engage, instead of hitting the delete key.
Maximizing Results
After all the work to craft a value-driven email, reps can still find themselves victims of IT firewalls and spam filters. A handful of small adjustments have a profound impact on delivery and engagement!
TEMPLATES
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Prospecting Templates
Beyond creating your own emails, your team will have three templates that are plug-and-play ready, so all they will have to do is plug in the valuable information and stand out to your buyer.
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Relationship Deposit Templates
Through these two plug-and-play templates, your team will learn the modern approach to demonstrating their value. Your team will find them easy to use and will capture market share from your buyers.
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Strategic Attention Templates
There are many missed opportunities to be in front of your prospects and act proactively. These templates and the logic behind them will make it easy for your reps to be top of mind.
EVALUATE YOUR EMAIL
Your teams will be able to evaluate their current prospecting emails and get a strong visual of what their prospect experiences when the prospect receives an email from a sales rep.
The Email Response Audit will show the salesperson, in vivid color how well their email is likely received.
In this very quick exercise each rep will analyze their email and have a clear understanding of how well their email preforms.
Get Your FREE Email Response Audit
